Maddy Buchta Designs
  • Home
  • About
  • Portfolios
    • Design Portfolio
    • Theatrical Resume
  • Services
  • Contact

Romeo+Juliet (A Cover)

Picture

A Concept

Romeo+Juliet (A Cover) was a pop-rock musical retelling of Shakespeare's classic, Romeo and Juliet. 

Themes to be Reflected in the Design:
  • "Star-Crossed Lovers" Literally
  • Pop-Rock Musical Aesthetic
  • Lovers Torn Apart/Family Feud

A Plan

Graphic Designer/Creative Director Duties:
  • Create a production PR Timeline
  • Reserve Banner/Poster Slots & Event Venues
  • Lead PR Team Meetings and Create Agendas
  • Adapt designs to multiple print and digital formats (i.e. Postcards, Exterior Banners, Facebook Banners, Social Media Graphics)
  • Create and Assign Marketing Ideas Presentations
  • Organize and Schedule Photo/Video Shoots
  • Ensure the consistency of the overall artistic vision of the production amongst all positions
R+J Marketing Plan
Picture

A Pandemic

The COVID-19 Pandemic caused our production to be postponed until the following Fall semester.  We had to pivot not only how we performed, but how we marketed.  During this time, I also took on the Social Media Manager position. 

Social Media Manager Duties:
  • Design and caption engaging social posts
  • Create a Social Media Schedule
  • Ensure the artistic vision and the Carroll Players mission are communicated and consistent across all platforms

Social Media Posts

Picture
Picture
@carroll_players

Romeo and Juliet in a nutshell ##romeoandjuliet ##CollegeGotMeLike ##Levitating ##theatre ##theatrekid ##fyp ##foryou ##viral ##shakespeare

♬ original sound - Makayla

A Production

In order to follow Carroll's COVID-19 guidelines, we adapted our production to include more digital elements like pre-recorded music videos and a live stream.  Not only was I involved in marketing the production, but I also helped out with videography and editing. (See my R+J Music Video)

​In order to highlight these changes, I also created an interactive webpage on the Carroll Players website that follows along a podcast done by Carroll's Visual and Performing Arts Department.
Interactive Webpage
Picture

Return to my Design Portfolio
Picture
About
Services
​Contact
Portfolios
Design Portfolio
Theatrical Resume
MADDY BUCHTA DESIGNS
  • Home
  • About
  • Portfolios
    • Design Portfolio
    • Theatrical Resume
  • Services
  • Contact